Meet Shannon Apperley.

Operations Officer

Shannon brings a distinctive background combining creativity, precision, and interpersonal skills developed through careers as both an employed creative and freelance model in the fashion industry. This foundation has translated seamlessly into her work in paraplanning and business operations, where her attention to detail, affinity with numbers, and strong people relations enhance every project she undertakes.

• Current – Bachelor of Business (Accounting and Financial Planning) – Enrolled
• 2026 – Advanced Diploma of Paraplanning
• 2019 – Diploma of Fashion Design and Merchandising
• 2013  – Bachelor of Arts / Bachelor of Laws (deferred)

Outside of work…

Shannon maintains a keen interest in garment construction and manufacture, and is passionate about developing her language skills with experience in French, German, Spanish, and Auslan. She’s also remarkably handy with flat pack furniture, bringing the same precision she applies to her professional work into all aspects of her life.

Why financial advice matters…

“Shannon is passionate about the economic empowerment of women. She believes that demystifying finance and commerce creates opportunity for women to achieve genuine financial independence and success. Through clear, accessible financial advice and education, women can build wealth strategically and participate fully in their own financial futures.”